Travel buyers shift the social conversation in a desire for genuine content

  70m+ travel conversations, also reveal a trend towards small networks, increased mentions of friends and family and a change in channel usage   There’s a shift in behaviour amongst those (virtually) chin-wagging about their holibobs on social. How do we know? Well, we’ve dug into the dirty data, cleaned it up and packaged it…

Read More

Getting all emotional at UK travel conference

  Social media is emotional. And never more so than in travel. That’s why we’ll be sharing new insight into how consumers talk in emotions in tweets, instas and everything in between, at the next big TTI conference. The Travel Technology Initiative (TTI) conference takes place in London in March. In fact, the whole event…

Read More

Encore for the sell-out Tech B2B event: B2CTO

Bringing together the recent research on the Tech c-suite buyer with neuromarketing thinking proved to the perfect pairing for the breakfast event in July. So much so that the event, B2CTO, was a sell out on the hottest day of the year. A second date to repeat the breakfast briefing is announced today.

Read More

BBQ conversations reveal white space opportunity for brands

The latest immediate future report, using data analysed from Brandwatch, looks at the significant rise of ‘BBQ’ and ‘barbecue’ conversations on social media in the UK. What stood out was that across all the BBQ conversations in the last year, brands were mentioned so little, despite the hot summer of 2018. The opportunity is up for grabs for 2019, with brands who can positively be part of the conversation which will then see them build loyalty, advocacy or amplification versus their competitors.

Read More

Mission chooses immediate future to wrap-up social media

Mission, the company responsible for the UK’s number one branded wraps, appoints social media agency, immediate future, to bring its range of Mission Kids, Mission Deli and Mission Simply Good to life on social media. Launching with the mini wraps, Mission Foods will be sharing food serve ideas, recipes and playful motion graphics on social that will ensure the brand stands out in feed.

Read More

Holiday conversations in Instagram were up 213% this summer

There were over 30million conversations on social about holidays this year. Latest research, by social media agency immediate future, shows that people talked more than ever on social media about their vacations, holidays and weekend breaks. It seems social is a travel essential.

Read More