Archive: Sep 2022

Can you believe it, it’s the end of October already. Summer days are officially over and the Christmas build up is upon us. We’ve put together a summary of the top social media stories this month, for your delectation and in case you’ve been stuck down a hole for the…
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Earlier this week Google added a subtle, but interesting addition to its search function. For some search terms, news results are now displaying a ‘shared by’ number alongside the link. For the searches I’ve tried so far, these ‘shares’ only relate to Twitter but I’ve seen other people…
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  You may have noticed that we’ve been had a very retail focused week here!  As a leading social media agency we’re particularly interested in how social is changing the way we shop. Given this focus, here’s…
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The Explosion in Social Shopping Developing brand loyalty and encouraging repeat sales is a challenge for online retailers, particularly in an increasingly competitive and crowded marketplace. With the ability to move between retailers at the click of a mouse and with a multitude of comparison sites for the…
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Today we are launching our report on social shopping and its impact on consumer behaviour. Online retail has traditionally been characterised by price-driven sales and purchase-driven consumers. The focus, for retailers, has been on engaging the latter…
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I attended the interesting, informative and insightful Social Collective (see #socol for tweets from the event) last week. One of the subjects touched upon was how far negative comments/activity on social media impacted a brand’s reputation. It got me thinking about some of the brand “gaffes” that…
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 I am always keen to research and review a new industry trend or topic, therefore, I wanted to draw your attention to a new kid on the social media block – Geomium! With over 550 million users, Facebook is undisputedly the cream of the crop, but a relatively…
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“The key to social commerce is understanding the roles of the social consumer and the parts they play in the grand production of your marketplace.”[1] By 2012, online retail sales in the UK are predicted to hit £44.9bn. And social is changing the way we shop. In 2007,…
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