Facebook, Twitter, Snapchat, Instagram… You can’t really escape videos on social media! Up until now, LinkedIn was resisting the temptation, but not anymore. The professional network has also succumbed to the video’s charms! So, what does the platform offer in terms of video creation and how can you integrate it into your social media strategy?…
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Back in 2010 rumours began to surface that the big G was working on a new social platform. I encourage you to remember what a carefree time 2010 was. Usain Bolt was world sportsman of the year. Barack Obama still had, mostly, black hair on his head. Sophie Dahl married Jamie Cullum, remember that happy…
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Facebook seems really keen to make its Stories feature work. So keen in fact that I think it’s seen more functionality updates than any other part of Facebook for a long time – but why? The company is already making strides into younger audiences with Instagram, and many think that the Stories updates on Facebook…
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In our ‘blink-and-you’ve-missed-it’ digital world, social media is leading the way in which most of us receive information. Instagram’s influence continues to grow. The platform topped 700 million monthly active users earlier this year and Instagram Stories reached 250 million daily active users just over a month ago. As we’ve been bragging about recently, Instagram has upped its game…
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A new Instagram feature lets users team up to broadcast live videos, opening up all kinds of possibilities for collaboration. The latest update is one in a string of changes to both Facebook and Instagram, intended to encourage more people to use live video on their platforms. While it’s only being tested on a small…
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Ever heard the saying that quality is better than quantity? It hits the nail on the head when it comes to your social media community. There’s currently over 1 billion monthly active Facebook users ready to engage, endorse and buy your product. Leveraging the social media market is no longer an option, it’s a requirement!…
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Forget Tinder…now you can find your perfect match on LinkedIn, in a professional sense of course! LinkedIn is currently trialling a new service that identifies potential mentors with people who are looking for mentorship or guidance in a specific area, whether it be a new career path, or just general professional advice. The ‘career advice…
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Since its inception in 2004, Facebook has enjoyed largely uncontested growth. User acquisition has been consistent, and subsequent monetisation has been compelling. Last month’s earnings call, revealing a $3.89bn quarterly profit, up 71% from last year, revealed success that wasn’t foreseen by City Analysts, or Facebook’s own leadership team – in Q1 they warned of…
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Some time ago, I wrote an article about Facebook launching Messenger 2.0 bringing group bots and a lot of cool updates to the platform. It is now returning with an updated 2.1 version that comes along with some updates that will please brands and marketers! For this new version, Facebook has mostly focused on improving…
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