It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed to funnel some of that…
Read More
Lead generation through social? The whole point is to drive revenue and hit that C-suite spot. Do it, measure it properly, and you can challenge with conviction at how effective it is, for those that are sceptical. There’s a divide of those that do, and those that don’t generate leads from social. 61% of marketers…
Read More
With Facebook & Twitter’s Q2 results looming this week, we’re predicting the future! We expect healthy results for Facebook, who have talked the talk & walked the walk when it comes to their new product offering. On the other hand, Snapchat still lag behind as their main focus is still on their millennial audience bracket.…
Read More
How do you take your news? Rolling in the morning on BBC? Heading straight to your favourite news site? In your hands with the ink leaving smudges? The days of exclusively consuming your news from the TV or a newspaper are dwindling for all age groups, no matter the preference. The news is filling your…
Read More
The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a need for engaging content online continues to…
Read More
I am not, nor have I ever been on Tinder – which is some kind of a miracle for a person my age. (Don’t worry though, I lost my Tinder-ginity playing around with my colleague’s profile, and now it’s a regular pub past-time. I think I’m very good at it. She disagrees). I am quite…
Read More
Millennial’s always want more. If you think something is new and upcoming, millennials are already ten steps ahead. With this in mind, they are also avid users of social media. However, it’s much more complicated than we think to reach them and keep up with what they want. Not only do we have to consider…
Read More
Have you considered using LinkedIn for talent development and enhancing your business brand? Yep, without doubt, it used to be the place you’d go to find a job but that’s not quite the case these days. At its inception, LinkedIn delivered a clear offering to its users. If you wanted a job, then it would…
Read More
We’ve heard on the grapevine that Facebook is making some significant changes to its Custom Audience feature, a brilliant way to re-target users who’ve interacted with brands in some way. Although it’s only in testing at the moment, you could soon be able to create a custom audience based on people who’ve interacted with your…
Read More