Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether you’re famous or a recognisable brand. Take…
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Increasing engagement on social media can sometimes be difficult – just because one thing works for one company, doesn’t necessarily mean it’ll work for yours. With over 3.6 billion people using social media worldwide and algorithms constantly changing, companies need to be smart. But what counts as engagement? Engagement on social media can be measured…
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It’s that time of the week again – time for your #socialsnapshot. We’ve got you covered for the latest in all things social media. So sit back, enjoy and take it all in. Users can now broadcast their Messenger Rooms via Facebook Live Facebook has announced a new option which will enable Messenger Rooms users to also…
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Audience-first – the consideration of what your audience wants and needs to see. It’s a mantra that has been pivotal to the growth of our thriving agency. In a content-rich industry like Social Media, the proliferation of stories is plentiful. All businesses are creating stories, clamouring for the thumb pause that brings audience attention, and…
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There’s no doubt that 2020 so far has been a little tiring for marketers. With limited resource and time during the workday, let alone the demands of working from home, some social media marketers might be looking for a little help with content planning. It’s not just about finding a trending hashtag – our latest…
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Last week, Facebook released a video on making creative impacts with text, timing and format. While focused largely on Facebook, the video has some general tips that are crucial for everyday social marketers looking to have their knowledge or current methods vindicated, and those that are trying to up their game. Let’s take a look!…
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Social media is ever-changing, and sometimes it can be hard to stay up to date! Stick with us as we take you through our weekly roundup of everything you need to know… Screen-share comes to mobile Messenger. After bringing the option to desktop earlier this year, Facebook has now rolled out a screen-sharing feature…
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Ah, content planning – the bane of many digital marketers! As CJ rightly pointed out in his last blog and podcast (check it out), you might *think* you don’t have enough content to run on social media. And if you think that, you might fall into some bad habits – one of the key ones…
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Myths are part of historic fabric. From the existence of Nessie, the Loch Ness Monster, to the Beast of Bodmin Moor, myths or legend are folklore in Britain. Some to stories have transcended continents too – the story of Robin Hood and his Merry Men making it all the way to Hollywood. The same reach…
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