March 8th is International Women’s Day, and it marks one of the most important days of the year for organisations, communities and individuals to celebrate women’s achievements, raise awareness about women’s equality, lobby for accelerated gender parity and fundraise for female-focused charities. We’ve collated some key information and examples of how to celebrate and support…
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It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So grab a coffee and get up to speed 👇🏼 Facebook announces new features for IWD With International Women’s Day coming up on the 8th of March Facebook has…
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That’s right, Pinterest are out here celebrating and showcasing independent shops owned by women for International Women’s Day. “Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession””. Now, more than ever, they need support. According…
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Will Clubhouse live up to the hype? Will it last? Frankly, no one knows. But what is clear is that audio is coming into its own. Twitter is rolling out Spaces, and Fireside is waiting in the wings with an interactive podcast app. So, whether you believe Clubhouse is here to stay or not,…
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With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach a TikTok marketing strategy? We’ve outlined…
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With so much change, disruption, and discussion around what’s next all around the world, it can be difficult to stay in touch with what really matters at the moment. For a brand on social, if you aren’t on top of key trends, how people are feeling and why your audience is logged in, then you…
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#ICYMI Katie Patterson, Senior Account Manager at IF, sat down with Lois Engstrand, Global Senior Marketing Manager, at ClauseMatch to discuss her journey of building a marketing department out of nothing. So what really goes into strategising and building a marketing function at a start-up? Here’s the key takeaways that were covered: Don’t rush your…
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59 million people used Snapchat’s AR tools during the recent Super Bowl in the United States, the platform reported this week. When you take into account that Snapchat has 92 million users in the US, that’s a whole lot of activity. At the top of the list was the NFL’s ‘Touchdown Dance Lens’, using body-mapping…
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Let’s get real, most of the content you’re scrolling through on social right now is BORING. Social feeds are a sea of pointless pictures, yawn-inducing infographics, and videos that would send an insomniac to sleep! BUT then… you’re stopped in your tracks by something stand-out, thumb-stopping, and exciting! Have you ever wondered what goes into…
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