A smart social team

Social is leaky. It gets tangled across the channels from your website through to your TV advertising. It changes audience behaviours and employee communications. And as experts that means the team at immediate future are experts across disciplines, as well as social. Skills range from multichannel and digital to journalism and analytics.

Let’s introduce you to some of the key IF people whose dedication and sheer determination keep our clients happy…



With a constant eye on what's on the social and digital horizon, Katy is fascinated with how social integrates into business and across the channels.

Combining nearly three decades of marketing, digital and communications experience, she  delights in sharing - paying it forward with advice, best practice and a passion for problem solving.

She's a consummate speaker; co-authors books on social; and loves to train the next generation of social marketers. Go on, give Katy a shout on social!


Managing director

A strategist, a planner, a speaker, a leader, a problem solver…

…Colin has a diversity of experience and talent that clients adore. He’s got oodles of digital experience. But the one thing Colin cares deeply about is delivering results. And he does that in spadefuls. Of course, his secret to success is also his team.  A charismatic leader, Colin brings IF together. He embodies our values, mentors staff and sets the agenda for delivering excellence. You just have to meet this guy!