What's new in the world of social?

BBQ conversations reveal white space opportunity for brands

The latest immediate future report, using data analysed from Brandwatch, looks at the significant rise of ‘BBQ’ and ‘barbecue’ conversations on social media in the UK. What stood out was that across all the BBQ conversations in the last year, brands were mentioned so little, despite the hot summer of 2018. The opportunity is up for grabs for 2019, with brands who can positively be part of the conversation which will then see them build loyalty, advocacy or amplification versus their competitors.

May 29, 2019

Mission chooses immediate future to wrap-up social media

Mission, the company responsible for the UK’s number one branded wraps, appoints social media agency, immediate future, to bring its range of Mission Kids, Mission Deli and Mission Simply Good to life on social media. Launching with the mini wraps, Mission Foods will be sharing food serve ideas, recipes and playful motion graphics on social that will ensure the brand stands out in feed.

March 8, 2019

Zoggs hires immediate future to launch new Ecolast swimwear range

International swimwear brand, Zoggs, is launching Ecolast swimwear made from ocean waste, with a social media first programme. immediate future will take the brand into Facebook, Instagram and Twitter, in February following its appointment as social media agency.

January 30, 2019

Holiday conversations in Instagram were up 213% this summer

There were over 30million conversations on social about holidays this year. Latest research, by social media agency immediate future, shows that people talked more than ever on social media about their vacations, holidays and weekend breaks. It seems social is a travel essential.

December 12, 2018

Immediate future joins the judges at The Drum DADI awards

We’ve won a fair few awards over the years (we had to get a new bookcase to put them all on!), but this year we won’t be just entering, we’ll be judging.

June 26, 2018

Our Katy named Top 100 Asian Stars in UK Tech

Ok, so Katy Howell, our CEO, won’t tell you this, so we’re making a fuss. She has been named one of the Top 100 Asian Stars in UK Tech 2018. And we are more than proud. The award reflects our core values of collaboration and respect – and of course the values of our…

June 19, 2018

Yes! The brilliant Fabian Brown promoted to Associate Director

The role of Associate Director at immediate future is a perfect fit for Fabian. Previously account director, working on flagship clients such as Fujitsu, the promotion sees him take on greater responsibility across the wider agency. And Fabian has earned it. He has relentlessly demonstrated outstanding client delivery, commercial smarts and a talent for leadership.

February 26, 2018

Awesome career advice for LSE by our very own Leanne

If you’ve studied for a traditional career but are now looking for something a bit different, then the London School of Economics (LSE) conference this weekend is for you. Better still, it stars our very own Leanne Davis who’ll be talking about her journey to becoming a social media professional.

February 23, 2018

IF team pass their social analytics exams with flying colours

The immediate future client teams have taken the training, sat the exam and every person has passed. immediate future is now BrandWatch Certified. Hurrah!

February 12, 2018

IF talks talent in the Sunday Times

At immediate future, our ‘people-first’ mantra has meant we’ve learned how best to develop and motivate staff. And now we’ve been able to share this in a Supper Club report that’s been published in the Sunday Times.

February 7, 2018