Tech CMOs Shift Marketing Efforts to The Digital Relationship

  Interviews with tech CMOs and Marketers at large brands reveal a shift in marketing focus Following detailed interviews with CMOs from large technology brands, five trends surfaced that reveal a shift in focus from lead generation to building digital relationships. The 50+ page Technology CMO Outlook report unlocks deep insights and thinking from marketing…

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Katy Howell, CEO, immediate future[6]

IF leads the conversation on D&I in marketing

IF leads the conversation on D&I in marketing The marketing sector is making efforts to create a more diverse and inclusive workforce, and immediate future, as a diverse organisation from the top down, is working with others to inspire improvement and action. That means being involved in industry workgroups, joining and supporting those that are…

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Getting all emotional at UK travel conference

  Social media is emotional. And never more so than in travel. That’s why we’ll be sharing new insight into how consumers talk in emotions in tweets, instas and everything in between, at the next big TTI conference. The Travel Technology Initiative (TTI) conference takes place in London in March. In fact, the whole event…

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Encore for the sell-out Tech B2B event: B2CTO

Bringing together the recent research on the Tech c-suite buyer with neuromarketing thinking proved to the perfect pairing for the breakfast event in July. So much so that the event, B2CTO, was a sell out on the hottest day of the year. A second date to repeat the breakfast briefing is announced today.

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BBQ conversations reveal white space opportunity for brands

The latest immediate future report, using data analysed from Brandwatch, looks at the significant rise of ‘BBQ’ and ‘barbecue’ conversations on social media in the UK. What stood out was that across all the BBQ conversations in the last year, brands were mentioned so little, despite the hot summer of 2018. The opportunity is up for grabs for 2019, with brands who can positively be part of the conversation which will then see them build loyalty, advocacy or amplification versus their competitors.

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