Specialists in social

Blending social expertise and technology to connect brands to their customers

Who are we? A hybrid team of multi-disciplinary consultants. Passionate about social. Grounded in performance. Pragmatic. Purposeful. Problem solvers.

You won’t find a social media rock star here

Social must deliver value. This is not lip-service. We will tell you when it won’t meet your goals. We will tell you exactly what you need to do to achieve results. We are not gurus or social rock stars. We are professionals that are at the top of our game: we are skilled in marketing, analytics, PR, comms and customer service.

Reflecting diverse client needs

We believe the brand must own the social connection. We give you the tools, support and advice to make it happen. Our clients are big, often global, brands. Their organisations are complex. So our services adapt and flex. Ensuring that social is integrated. We don’t cookie cut our approach, but deliver just what our clients need.

Metrics obsessed, goal orientated

Yes, really. We love the maths of social (and a good spreadsheet). Optimising, tweaking, focusing for performance. Our only goal is to show the value of social. Our obsession is attribution, correlations and an understanding of what delivers results.

Approach to social

Data drives our approach

Social media insights are our backbone. They support our strategies, help prioritise client actions, strengthen client relationships, and reinforce our position as industry leaders.

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Smart social people

Smart social people

Curious, challenging, creative, resourceful, and sparkling with a passion to harness the power of social. Meet the IF team. Oh and get a look at our very smiley faces too!

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Join us and you’ll learn till your brain aches. You’ll work with big, well known brands. You’ll create. You’ll plan. You’ll grow. You’ll love it.  And add oodles of expertise to your CV.

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News and NIBs

Wins, speaking gigs, new people, awards, launches, charity work and all the juicy bits of news that make immediate future tick. We are always busy with something social, so click on to get the skinny on IF.

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