60 Second Social 18/04/2017

April 18, 2017

Is Snapchat changing the future of retail? In this week’s #60secondsocial we’re focusing on how Snapchat are succeeding at marrying social engagement to in venue traffic, particularly with their recent geo-filter for fast food chain, Wendy’s. Find out more about the geo-filter that 80% of Snap-chatters used, and resulted in 42,000 visits to store.

Latest Posts

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…

AI promised time back. It lied If you’ve switched AI on and somehow feel busier, you’re not imagining it. You’re now managing a tool, training it, checking it, and explaining it to everyone else. The day job still exists. That’s why we ran our “Thank fck, practical AI for marketers”…