Video is playing an ever important role in marketing and challenging brands to be responsive to the fast-changing environment. While businesses start to realise the importance of social video, making matters complicated for video marketers is that different social media platforms have unique features, requirements and metrics.
This also brings the challenge of measuring the success of your video. For example some platforms will count a video view as three seconds, others count a view as soon as the video stats playing. Some platforms auto-play videos, yet others don’t.
So if you’re tired of tracking down video specs and metrics for each social media channel, then you’ll love our helpful infographic below