AOP awards add social media and digital categories

June 19, 2007

Launching with four new categories, AOP publishing awards opens its doors for this year’s entrants. The new categories acknowledge that social media, is making a significant impact on the media business model. They include, use of video, best podcast, digital creativity and online community of the year.

Last year we saw a terrific increase in publishers using community platforms and blogs to add a new dimension to reader engagement.

Back in May, Martin Belam published a couple of really insightful articles looking at how web 2.0 British newspapers are becoming. Coupled with his review of RSS subscribers it seems that the Guardian comes out top with a strong RSS based readerships as well as a wide adoption of new media tools and techniques. Nice analysis Martin J

©aopuk logo

Latest Posts

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…

Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…

The funnel still matters, but social runs it: brand gravity for familiarity, clean demand capture for speed, and AEO to show up in AI answers.