Are travel brands doing enough to cut through the noise?

September 20, 2018

 

It’s our travel edition! On this week’s Serious Social, we spoke to the CEO of Sagittarius, Paul Stephen, about his experience working in digital marketing for travel clients. The travel industry is so commoditised, it’s important for brands to stand out on social. To do this, they need content that tells a story around the holiday, and the experiences that come with it. We consider the social media challenges for travel brands, what they’re doing well, and what could be improved…

Latest Posts

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…
Read More
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More