B2B Content Marketing Trends 2012

November 1, 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report…

  • 84% of marketers  say that content production is going to rise in the next 12 months!

  • 56% of marketers say that having enough time and bandwidth to create content is their biggest challenge
  • 68% of marketers consider lead generation as their top goal from their content marketing activity

Latest Posts

As the days get longer and the sun shines brighter, more and more brands are hopping on the TikTok train—and they’re starting to nail it. Finally, brands are cracking the code on how to connect with their audience in a relatable way. But are your ads also hitting the mark?…
Read More
Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here
Read More
Oh yes. The combination that has left many scratching their heads. ‘How can B2B video possibly work in a format made for consumers?’ Well, we’ve been asking ourselves the very same question – fortunately, the answer came pretty quickly. It can and it already does. Now we know B2B for…
Read More