Over the last week, we’ve heard a lot about the data breach between Facebook and Cambridge Analytica. 300,000 users shared their data and, as a result, 50 million users had their data taken without their express consent.
Mark Zuckerberg has finally made his statement. You can see it here.
Is their apology enough? Which actions will they take to ensure this doesn’t happen again?
Here’s Colin Jacobs, Managing Director at immediate future, helping you understand what the statement means and what the likely fallout means for marketers, Facebook, developers and users.