With the new CAP code coming into effect on the 1st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms.
Whilst there are still some grey areas in relation to what constitutes as editorial material in contrast to that deemed to be marketing material, we’d advise brands and businesses to:
- Assess any risks related to this new legislation. Where are other people writing about your brand or product – and what do you need to do to ensure that the content is in line with regulation?
- Communicate the changes to any staff involved in managing websites and social media presences, to ensure that they are ready for March 1st.
- Sign up to the CAP Services, in order to ensure that you’re receiving the latest information.
Let us know if you think we’ve missed anything!