CAP Code Extension. Are you ready?

With the new CAP code coming into effect on the 1st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms.

Whilst there are still some grey areas in relation to what constitutes as editorial material in contrast to that deemed to be marketing material, we’d advise brands and businesses to:

  • Assess any risks related to this new legislation. Where are other people writing about your brand or product – and what do you need to do to ensure that the content is in line with regulation?
  • Communicate the changes to any staff involved in managing websites and social media presences, to ensure that they are ready for March 1st.
  • Sign up to the CAP Services, in order to ensure that you’re receiving the latest information.

Let us know if you think we’ve missed anything!

Latest Posts

When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More
I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
Read More
TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More