Digging up insights to fuel creativity – Highlights from the Brandwatch Now You Know Conference

We’re out and about again! This time, our CEO Katy was captivated by insights at the Brandwatch Now You Know conference, learning how digging up data can open up creative opportunity for brands. Katy’s very own roundtable discussion got people from all sorts of brands fired-up, talking about the best ways to share and make insights digestible among teams and the rest of the business. Join us in this week’s #SeriousSocial to find out about the conference theme of ‘No Nonsense Intelligence’, as Katy reveals her highlights about insights.

Latest Posts

Creativity doesn’t show up just because you stare at a blank screen and will it into existence. It usually appears when you’ve been feeding your brain good stuff and giving it a bit of room to wander. In a way, it’s like going to the gym, but for your ideas:…
Read More
Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a mate. A DM that says…
Read More
The powerful rise of communities over followers is important for both B2B and B2C. For years, social media success was measured by one thing followers. More followers meant more clout. More clout meant more customers. Sounds easy. Not anymore. We’re seeing a powerful shift in the world of social media.
Read More