Facebook and the Chronological News Feed

Let’s face it, do ANY of us enjoy the current Facebook feed where we’re shown a glimpse of what our friends post and what Facebook thinks we might be interested in?

Granted, the option to change to chronological order has always been there, however, Facebook has been working on a way to make it easier to access;

The test shows us three variations;

  • Most Relevant, which is what our news feeds are currently set to
  • Most Recent, which allows you to see posts in chronological order
  • Already Seen, which means you’ll be able to go back and view things you have already seen – how many times have you tried to find something that you saw just 5 mins ago only to never see that post again? This feature will definitely be handy!

This is all well and good, however, I’m curious to know if your feed will regularly switch back to “most relevant” as it does on Twitter or if we’re able to keep it at whatever setting we chose.

I, for one, am definitely interested in having a more accessible way to chose a chronological timeline, as I’m sure plenty of other people are.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More