Facebook launches new foray into the world of location-sharing with new app

With the news last week that Facebook has more mobile users than PC, mobile has been thrust into the forefront of the social giants’ strategy.

That’s why Facebook is developing a new smartphone application that will track the location of users. In a bid to capitalise on their 680 million mobile active users a month, Facebook is set to help users find nearby friends.

Facebook’s new Graph Search feature, which the social network announced last month, is expected to place a lot more emphasis on location and the check-in, by allowing users to discover places to visit based on their friends recommendations. However, this new feature runs even when the app isn’t open meaning your friends can find out where you are, regardless of whether you want them to.

The app isn’t scheduled to be released until next month, but it is bound to reignite the whole privacy debate. Whilst some features of the new location-sharing app sound impressive, such as letting users know when they are close to people with whom they have mutual friends or similar interests, the fact that Facebook is effectively broadcasting your location, regardless of whether you want it to, isn’t going to sit well with some groups.

We will bring you more news of Facebook’s location-sharing app closer to the time, but what do you think of the idea?

Are you in favour of sharing your location with anyone or should Facebook start protecting your privacy?

© Facebook.  Logo.

Latest Posts

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…
Read More
B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.
Read More
We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.
Read More