Facebook Live rolls out the red carpet for the celebs

In a bid to encourage Facebook’s 1.8 million Facebook Live users to spend longer on the service, the social channel caters to the celebrities, public figures and Mentions app members.

The new update gives celebrities and other public influential figures the power to control and edit their live videos. This includes the ability to moderate comments by blacklisting certain words and phrases whilst broadcasting. Facebook says in their announcement “This moderation tool can help make live broadcasts friendlier and safer for broadcasters and viewers alike”.

filter-2-720x720 adjustment-b-720x720

Celebs have it all! Dedicated Facebook Live features is the cherry on top, giving celebs the ability to cut the beginning and end of their live broadcasts after the stream ends and before the on-demand version is made available.

facebook-live-2-640x0

Facebook aims to push a more high quality polished viewing experience for users watching the on-demand videos. Active Facebook Live celebs will lead to massive audience reach and ultimately boost the number of Facebook Live users.

We understand that celebs want to look perfect at all times, Facebook gives them the chance to polish off the final video before publishing to the world. Celebs can also flip the camera horizontally or vertically, adjust the brightness settings to get the perfect shot. The question remains, will Facebook give the general public a chance to shine?

Latest Posts

Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…
Read More
Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…
Read More
AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…
Read More