Facebook updates their Story

Facebook Stories haven’t exactly taken off, particularly in comparison to Instagram, however the platform isn’t giving up, and have recently added two new features that could take Facebook Stories from mediocre to masterful.

Facebook have access to AR driven digital object detection and spatial recognition tools, and they’re making use of these by allowing users to create 3D, hand-drawn objects. You can draw on the screen and this image will then be added into the virtual environment within your photo. Sound familiar? This feature is reminiscent of Snapchat’s advanced World Lenses objects. However, the difference is that the Facebook option allows you to create your own drawing and it detects the shape of real-world platforms, making the finish appear more realistic than that of the Snapchat tools which are more restricted to defined objects.

John Barnett, Product Manager at Facebook Camera stated, “we’re seeing that people enjoy drawing on top of the photos they take; 3D drawing is a new feature that uses augmented reality to let people actually draw in their world”.

Added to this, Facebook’s jumped on the boomerang bandwagon, and users can make use of everyone’s favourite Instagram feature when taking videos with Facebook’s in-app camera. It is good to see that Facebook are still pushing their Story feature despite the lack of users engaging with it. The new features they’re offering do provide something different in comparison to other platforms as the AR feature isn’t available on Instagram or Snapchat, so let’s hope these new updates increase the popularity of Facebook Stories.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More