In the sixth post of this Live Brand Social blog series we discovered that Facebook is the preferred network for sharing content, by 61% of consumers surveyed. There is more to be learned from this fact, however. The raw data also showed that 31% want to continue to hear from a brand on a social network after the event.
Knowing that and knowing where to connect with consumers offers up a wealth of new opportunities. Personalised interactions and branded content can be shared after the event so as to prolong the engagement and to fortify the relationship between consumer and brand.
The data also showed that 56% of survey respondents enjoy interacting and reading brand created posts and articles. As well as this, the report details that there is strong engagement with visual content on social. Videos and photos do particularly well online, which is reflected in the number of consumers that like to interact with brand images. 61% enjoy commenting on and looking at brand created photos.
It is satisfying to see that your experiential marketing is not just about creating user generated content opportunities in social media. Your customers positively welcome branded content. They are happy to interact with you; to enter your competitions, watch brand videos, read your posts and share your pictures. When planning, think about the assets you will release before, during and after the event.
In planning your content, look at how you can take the big idea and break it into smaller interactions and bite sized pieces. Don’t be shy and share prolifically, ensuring you have clear calls to action and make it easy for people to comment and pass on to friends.
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