Google set to Stamp on Snapchat

After a Google bid for Snap Inc. last year was rejected, it seems that the company has been busy creating an alternative to Snapchat Discovery. It is reported to be called Stamp. A mash up between ‘St’ and ‘AMP (Accelerated Mobile Pages). Right now, all we have is leaked news. There is no official launch date, but the rumours are circulating on creditable press like Wall street Journal, CNN and Time.

Without a doubt, the new technology is appealing to publishers. It allows for stories to be discovered, and search to be widened. It also has the potential to open up awareness-drivers across search for advertisers. An opportunity to opportunity for deeper ‘storytelling’ and greater visibility in the go to Google engine.

It appears Stamp is a perfect marriage of discovery with the open source AMP project which allows news stories to appear at the top of a google page search.

The new programme is set to launch soon and in preparation we’ll share what we know, and what we can guess might be in the plans.

What the we really know…

  • AMP is already successful for Google, driving a better user experience on mobile and attracting publishers like BBC, Flipkart and Buzzfeed
  • Stamp will mimic AMP, Loading mobile stories at speed. Delivering a better user experience and playing into the impatience of users who will only wait seconds for web results to show
  • Advertisers that choose to use Stamp will need to be good storytellers. It is not a case of just promoting product, but more like bringing social narratives to searching with intent

What the rumours suggest…

  • Stamp will be similar to Snapchat Discovery. You’ll be able to swipe between content (videos, images and text)
  • Stamp is reportedly meant to have a greater impact on SEO. Supposedly AMP can indirectly influence where Google places pages in search engines. It might be that this translates into Stamp too
  • It’s suspected that Time Inc. and CNN have been approached as content partners already, but there is a huge opportunity to widen the opportunity to more global publishers and advertisers
  • Stamp will feature prominently, just below the search bar – giving it oodles of awareness amongst searchers

Hopefully the launch of Stamp will reveal more. Me, I’m curious about the storytelling for advertisers and the potential to impact SEO. We’ll let you know more when it launches!

Latest Posts

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More
Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…
Read More
Everyone said Threads was just another desperate attempt by Meta to copy Twitter – and, well – they were right. But two years down the line and Threads is slowly building its own case…for itself, and against its rivals X and Bluesky. In July 2023, Threads emerged gaining 2 million…
Read More