The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media.
The social media training course demonstrates how to:
- identify where social media can add value for your organisation
- map out your social eco-system
- understand how to identify and engage online influencers
- set measurement frameworks
- understand how online communities work
- set out policies and procedures to manage risk
- monitor online conversations about your organization
Adam looks very cheerful in the video clip! And so he should, the feedback from delegates so far has been fantastic.