I spy with my little eye…

With rumours of a Facebook “stalker button” circulating right now, once again questions are being raised on the necessity and safety of a button which effectively lets you monitor individual’s online movements without their permission.

The fear of a Big Brother style entity has invaded the public consciousness for decades now and as we move closer and closer to a future where our every move is recorded by unseen eyes (if we’re not there already), questions on where we draw the line are raised.

Quickly typing “Facebook and stalker button” into Google produces pages and pages of speculation, excitement and concern in equal measure. The “stalker button” is the current bone of contention for online privacy advocates and Facebook need to address their consumer’s concerns head on and quickly.

Speaking as a daily user of the site, I feel the function would be a positive addition, if introduced with certain restrictions, such as limiting a user’s ability to monitor others, certainly I wouldn’t appreciate a complete stranger being able to monitor my online movements!

With this functionality Facebook is walking a fine line between allowing others to infringe on our online privacy and perhaps even our real world safety, but on the other hand too much regulation results in the Big Brother mindset that we’re trying to avoid in the first place…

Latest Posts

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.
Read More
Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…
Read More
I don’t read a lot of marketing books cover to cover. Most get a flick-through, a speed read (or even a Blinkist), then quietly shelved. But Marketing & Psychology by Dr Tom Bowden-Green and Luan Wise, I read it properly. With a…
Read More