Instagram “Create Mode”?

October 10, 2019

Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply.

The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users a post that was posted on that specific day in previous years, which can then be shared in stories with the option for followers to tap through to the original post.

When asked about Create mode, an Instagram spokesperson said, “this new mode helps you combine interactive stickers, drawings and text without needing a photo or video to share . . . On This Day suggests memories and lets you share them via Direct and Stories.”

In ‘Create’, you’ll be able to find all the various creative tools available, rather than having to add them through stickers.

Here’s a glimpse of it at work;

Whilst the update doesn’t feature anything particularly new, it does make it far easier to tap on what you want, rather than having to search through your stickers tab.

Latest Posts

Creativity doesn’t show up just because you stare at a blank screen and will it into existence. It usually appears when you’ve been feeding your brain good stuff and giving it a bit of room to wander. In a way, it’s like going to the gym, but for your ideas:…
Read More
Pass the sauce Your next sale is happening in dark social Yippee! Social is getting social again, and it’s brilliant news for brands that know how to show up with something worth sharing. You can feel it in the tiny moments. A forward to a mate. A DM that says…
Read More
The powerful rise of communities over followers is important for both B2B and B2C. For years, social media success was measured by one thing followers. More followers meant more clout. More clout meant more customers. Sounds easy. Not anymore. We’re seeing a powerful shift in the world of social media.
Read More