Is your company making the best out of its visual content?

October 29, 2012

Images are becoming more and more essential for both search and social media marketing. A recent study by ROI Research shows that as more people are using smartphones to engage in social media as it is now easier to take pictures on the go with a high-resolution smartphone is as easy as writing a status update.

Performics Life on Demand 2012 Summary Deck from Performics

With 44% of respondents are more likely to engage with a brand or a product if they post a picture it seems that In the case of social media a picture is worth more than a thousand words.

https://www.forbes.com/sites/davidkwilliams/2012/10/27/how-the-smartest-companies-leverage-visual-social-media/

Using visuals well create great opportunities for brands to extend their reach. They also add zest to your brands page. Is your business being social savvy and optimising visual content? Here are some brands that have done it well across the various platforms.

Google+ – H&M and Cadbury’s are the poster children for Google+

Pinterest – Ikea, Asos and Diesel are putting companies

Facebook – Burberry, Coca-Cola

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…