LinkedIn Buzzwords in 2012: lessons learnt

Great content requires originality. With 190 million tweets being generated per day, people are looking for genuine insight and overlook bland and overused expressions.

Quite helpfully, LinkedIn have published their analysis of Top 10 Overused Professional Buzzwords in 2012. They include such well-known examples as:

  • Creative
  • Effective
  • Motivated
  • Analytical
  • Responsible

Compared to their last year’s list, country-specific popularity of buzzwords has changed. Brazil has gone from being “multinational” to “experimental”, Spain – from “managerial” to “specialized” and UK – from “creative” to “motivated”. India has remained “effective”.

When it comes to avoiding buzzwords, here are two useful tips:

1. Find out the buzzwords specific to your industry. Create a list. Check against it any content you create. (Lists like this from D.M.Scott may give you a good start. And if you work in social media, have a read of our blog post on clichés in social media)

2. If no adequate word describes you or your product, why not invent a new one?

Great content requires effort. The explosive potential of social media provides great rewards to effort and originality. Engaging content gets shared, talked about and responded to, raising awareness and helping you achieve your aims.

Latest Posts

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.
Read More
The concept of target personas is fundamental in today’s marketing landscape, but it’s more than just a buzzword. With 93% of companies exceeding lead and revenue goals through effective customer segmentation, it’s essential to understand your target personas. This blog delves into the steps you should take to define and…
Read More
TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.
Read More