When it comes to social media, one key to success is to focus on the activities that give you the widest reach, as efficiently as possible. You need to know that your message is being heard and more importantly that it is being heard by the right people. It is about targeting your efforts in the real world to give you the best advantage in social media.
Our recent research looked specifically at where best to look in the real world to drive social conversations. 56% of consumers will share content from live experiences on social media compared to print (49%) and TV (44%). When it comes to social media, it might be time to look a bit closer at the wider impact of experiential marketing.
Also notable from our research is the extent by which news and content about ‘live experiences’ travels across the social spaces. In fact it will often reach the people not actively participating in the event. Survey data shows that just seeing content from an experience online spreads your brand message even further; 45% have seen a live experience (but not participated) and 29% have seen live experience content on social networks without attending. But what content are they seeing? It could be footage uploaded by the brand or it could be user-generated content like photos, videos and blog posts.
Most user-generated content is being shared through mobile. Coupled with the immediacy that smartphones and tablets bring, social media is a great way to find out what motivates your audience into not only sharing, but generating rich, original content around your brand. Breaking your content down into smaller, more manageable messages also means that information is easier for consumers to share. Give your live brand social marketing efforts proper direction and enjoy a 48% more successful event.
Download the full report and share your thoughts on live brand social with us bit.ly/LiveBrandSocial #LiveBrandSocial