Live Brand Social: strength in numbers

May 15, 2013

There is strength in numbers, and integrating live brand experiences with your social media activities is a prime example of this. Together they become Live Brand Social, and together they generate amazing figures. 53% of consumers said they will purchase a branded product as a result of this combination! And 45% will go on to make a purchase at a later date. Moreover, of a survey of 1,000 UK residents, 38% will become regular customers as a result of social with live experiences, therefore prolonging the value of merging these activities.

Why should you care? Because cultivating relationships through unique experiences and pursuing the relationship through social media means delivering better value to your customers while enhancing your ROI. It’s a win-win situation, and when 56% of consumers will share content from live experiences on social media compared to print (49%) and TV (44%) it’s one that you cannot afford to miss out on.

Download the full report and share your thoughts on live brand social with us bit.ly/LiveBrandSocial #LiveBrandSocial

Latest Posts

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…

Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…