My social media journey of discovery

By Kate Eglinton

Last summer whilst researching graduate positions in communications and public relations, I was drawn in by the social media buzz that has taken the PR industry by storm in recent years.  Social media seemed to be big business. With my curiosity piqued and a brand new Twitter profile, I decided to take the leap into online PR – and managed to secure myself an internship at immediate future, where I’ve been for the last few weeks.

3 key learnings from my stint at IF:

Social media is without a doubt, social.

Social media has widened our communication horizons by an immeasurable amount. It’s human nature to want to share and discuss with others and social media allows us do this – wherever, whenever, non-stop.  The popularity of social media platforms is evidence enough in itself – we love to communicate. With social media you can have fun, be inspired, get involved, learn… and all a super speedy rate. I think there is nothing to lose and everything to gain.

It is also diverse.

Each social media platform serves a plethora of purposes and is used differently by different people. We must be careful not to lump all platforms into one social media box just because they come under the same label. I use Twitter to learn from tweeting PR and social media professionals and to keep-up-date with the latest news. Others use it for chitchat and staying in touch, which I save for Facebook. There are no rules of how to use social media – it’s entirely up to you! This diversity extends to brands and businesses…

A career in social media is equally diverse

Working in social media is surprisingly vibrant. From being at IF, I’ve learnt that social media still requires the creativity and communication prowess that traditional PR and marketing demands – with an element of geek which I love. It’s exciting to be involved in such a fast developing and ever-changing arena of business. And I don’t want to get left behind.

To round off…

I think social media’s brilliant. It’s a fabulous new way of communicating – but it’s also a big change which can scare some people. It took me a while to take the plunge and even now I’m a little nervous about tweeting. However, the social media sphere isn’t going to disappear and I believe there is something in it for everyone, whether brand or individual

Latest Posts

Carousels aren’t just for influencers showing off travel pics or smoothie recipes, in the B2B world, they’re one of the most powerful ways to share value, educate your audience, and build real connections, without putting people to sleep with walls of text. But how do you make yours stand out?…
Read More
Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…
Read More
When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More