It’s no secret that Pinterest users curate boards to plan birthday parties, weddings, Christmas, Halloween and every other occasion. Choosing a holiday destination, buying seasonal clothes, party planning. This is exactly why consumer brands should be using Pinterest for seasonal advertising.
Pinterest is a place for beautiful images and products. A digital scrapbook where users can curate an ideas board of borrowed images. Pinterest inspires its users and offers them useful content. So, if you think your brand can provide that, Pinterest is the place for you.
Give Pinterest users what they want. Inspiring ideas. Suggestions for trying something new. A brand page full of pins and content will do exactly that. Especially if your brand offers an aesthetically-pleasing, inspiring or interesting product. A great example of this is Kraft Foods, with boards for Christmas, Game Day, Halloween and Summer recipes. Whole Foods are nailing it with seasonal boards for Valentine’s Day and Easter, but also diet-led boards such as vegan, paleo and gluten-free recipes. Exactly what their followers will be looking for – inspiring, new recipes to try with something to suit everyone.
Not to mention that pinning images from your website can direct users straight to the point of purchase. Around occasions, this can help drive traffic to your site and increase sales. Target have Pinterest boards with images laid out like a magazine – very easy to scroll through for inspiration and to see what they have on offer ahead of seasons.
Marketers must think months ahead of when consumers start thinking about celebrations. And, according to Pinterest, users start pinning up to two times earlier than other platforms. It sounds bonkers, but users are thinking about Easter eggs in January. Are you in a rush the day before V day? Well, Pinners are on it in December. Halloween party planning starts in August. But, it’s not such a surprise that Pinners are thinking about the summer in Feb – aren’t we all?
Check out the Pinterest Possibilities Planner 2018 for more information on how to get the most out of seasonal advertising and when users are pinning for particular occasions. It might be February, but before you know it, you’ll be planning for Black Friday again!