Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share.
The slides really fall into four categories:
- How brands are performing in social media
- The changing landscape online
- How you can trigger conversations by tapping into passions and interests and creating social currency
- How Sony BRAVIA used this model to inspire postive discussion, raise search engine visibility and drive website visits
Katy – thank you so much for this great presentation that I saw at the show. Good to have a record of it here and to have now found this blog for other information.
For me, you have really helped make sense of blogging for commercial PR use.
Fantastic work – your training courses look really good too. How about a course day on a single ticket basis for entrepreneurs who work on their own like me?
Thanks again.
Hi Katy
Saw this presentation at OMS on Wednesday, fantastic – nice to see someone really switched on and passionate about online PR!
NB.
Thanks Wink and Natalie
Wink we are looking at running a more open course for those that want to update skills, but don’t require an in house course. Will let you know as soon as we have some dates fixed.
Kate
Thanks for the presentation, Katy, glad I got there early and had a seat! Loads of insightful info and not at all the usual sales flannel we get at these shows. Nice one.
PS the dates on your blog posts seem a bit skewiff?
sorry, meant the comments – duh