Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share.
The slides really fall into four categories:
- How brands are performing in social media
- The changing landscape online
- How you can trigger conversations by tapping into passions and interests and creating social currency
- How Sony BRAVIA used this model to inspire postive discussion, raise search engine visibility and drive website visits
