Social platform video comparison

October 27, 2016

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right?

Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the board.

So with that in mind let’s review how each social platform handles and delivers video content to users in 2016, from maximum length to auto-play function, here is a useful chart to help keep track of exactly how your video content will perform.

hm41-blog-infpgraphic

Sources:
https://uk.businessinsider.com/how-facebook-snapchat-youtube-vine-instagram-twitter-count-video-views-2016-10/#there-are-lots-of-things-to-consider-autoplay-time-spent-viewability-and-which-platform-the-user-is-on-3

https://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472

Latest Posts

Snapchat is basically saying, “Oi marketers, don’t sleep on Snapcodes” their version of QR codes as a way to make ads feel a bit more fun, interactive, and actually worth engaging with, their take on QR codes as a way to make ads feel more interactive, less…
Read More
Episodic social is your secret to growth Most social content is built for one spike. One moment. One shot at the algorithm. Then silence. Leadership has moved on. They want pipeline, revenue, retention. The mandate is growth. The strategy is still “make it go viral.” (Oh the horror of it!)…
Read More
LinkedIn has been the safe B2B media choice for years. We’d argue almost too safe, in some cases! Is it time to move on? It is still the platform most B2B marketers reach for when they want to target senior decision-makers, niche job functions, or named accounts. And yes, there…
Read More