Social platform video comparison

October 27, 2016

It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right?

Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the board.

So with that in mind let’s review how each social platform handles and delivers video content to users in 2016, from maximum length to auto-play function, here is a useful chart to help keep track of exactly how your video content will perform.

_{Sources:

https://uk.businessinsider.com/how-facebook-snapchat-youtube-vine-instagram-twitter-count-video-views-2016-10/#there-are-lots-of-things-to-consider-autoplay-time-spent-viewability-and-which-platform-the-user-is-on-3}
_{https://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472}

Latest Posts

Creative burnout can sneak up on the best of us. One day, you’re bursting with ideas; the next, you’re staring at a blank page in paralysis, wondering where your spark has gone. The good news? Burnout doesn’t mean your creativity has packed up and left for good. Recognise Burnout and…

Be relevant, spend smart and go synthetic on social Relevance is everything in social. If the post doesn’t feel made for them, it’s gone in a flick. Knowing your audience is the difference between polite impressions and commercial impact. Synthetic personas let us speak to the audience before the audience…

If you’re a graphic designer working in social media, you already know the chaos: ten clients, five deadlines, three content calendars, and one folder called “Final_final_USE_THIS_ONE_really.png.” Yeah, we’ve all been there. But there are a few habits that can help you stay organised, save time, and keep everything running smoothly,…