It’s been said that a picture is worth a thousand words, and a video is basically lots of pictures, right?
Every social platform has it’s own video content processes and rules, many of which are prone to change at the drop of a hat, effecting metrics and stats across the board.
So with that in mind let’s review how each social platform handles and delivers video content to users in 2016, from maximum length to auto-play function, here is a useful chart to help keep track of exactly how your video content will perform.
Sources:
http://uk.businessinsider.com/how-facebook-snapchat-youtube-vine-instagram-twitter-count-video-views-2016-10/#there-are-lots-of-things-to-consider-autoplay-time-spent-viewability-and-which-platform-the-user-is-on-3
http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472
