Social Snapshot – 13.11.19

Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…

 

Instagram goes after TikTok with new ‘Reels’ mode. https://po.st/2FIhjZ

Instagram has announced a new feature for stories, called ‘Reels’ which rivals TikTok – allowing users to create short videos that can be shared and remixed in the app.

Twitter outlines policy plan for identifying deepfakes in Tweets. https://po.st/0WaxTX

Deepfakes, digitally manipulated content, can become a problem. So, after asking for the public’s help last month, Twitter has outlined a plan for identifying them moving forward.

Tips for responding to negative reviews. https://po.st/JsKGLv

For all brands, understanding the best practice on how to reply to customer reviews is important. Especially negative ones. Here’s an infographic outlying tips on the best way to respond.

Instagram will begin hiding total like counts for US users from next week. https://po.st/95b6Dq

After testing the feature in multiple countries, Instagram announced last Friday that it’ll be hiding likes in parts of the US from this week.

Facebook publishes new report on video streaming trends. https://po.st/Dgv5s3

Facebook has released a report looking into video streaming trends and what keeps users engaged; wanting to connect with brands and discover more.

Twitter’s testing a new option which would enable you to switch accounts in Tweet replies. https://po.st/E5zMJc

Social media marketeers this one’s for you! Twitter’s testing a new feature which allows users to switch accounts when replying to Tweets, making managing multiple account interactions a lot easier.

Latest Posts

Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…
Read More
It seems Meta has done it again – taking inspiration from TikTok and adding another new feature to Instagram. This time, it’s something many of us have probably wished for: a Watch History tool. Late last week, Instagram’s boss, Adam Mosseri, announced that users will now be…
Read More
Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…
Read More