Social Snapshot – 15.01.20

January 15, 2020

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…

Facebook’s adding more detail to its user controls over advertisers’ customer audience list targeting. https://po.st/24a5ho

After giving users clarity of why they’re seeing ads last year, Facebook is now adding more details and giving users more control by excluding themselves from related brands to the targeted ads too.

Instagram adds Boomerang effects as TikTok looms. https://po.st/qF6kyB

Instagram has updated its Boomerang features with 3 new modes; Slow-Mo, Echo, and Duo, as well as enabling users to trim their videos for that perfect finish.

Facebook’s updated desktop layout is now appearing for more users. https://po.st/jh69xk

After first announcing the new layout back in May 2019, Facebook has announced this week that more users are beginning to see the new desktop layout and will be prompted in their news feed once available.

Twitter will test enabling accounts to control who can reply to their Tweets. https://po.st/ePjDPd

As discussed in our latest blog, Twitter’s announced it’s developing a feature that allows users to limit who can and can’t reply to their Tweets; Global, Group, Panel, and Statement.

Instagram is now hiding photoshopped photos. https://po.st/t3lSC7

To help prevent false information from spreading through images and videos, Instagram has added a new feature that warns users of ‘fake content’ flagged by other users and third-party fact-checkers.

TikTok is developing a feed of curated content, similar to Snapchat’s discover stream. https://po.st/hdkYQI

It’s been announced that TikTok is looking to create an ‘Explore’ feature in the app which displays videos from popular creators and professional publishers, similar to Snapchat’s ‘Discover’ feature.

Instagram bringing DMs to the web. https://po.st/Hpo0qQ

As Facebook looks at the importance of messaging, Instagram is finally testing out direct messages on the desktop version of the app!

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…