The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns.
Fashion outlet ASOS has launched an interactive campaign. Users will be able to click-to-purchase from within the video. What makes this far more innovative is that the new technology the brand has used allows customers to capture screenshots of their favourite items and pin the images directly onto Pinterest as part of ASOS’s ‘Pin-to-win’ competition.
ASOS is not the only fashion retailer that is going through a social revamp. Burberry will also go through a face-lift over all its social media platforms including Twitter, Facebook and Google+ for Christmas; starting with rolling out Christmas themed content on all platforms.
Marmite is also going all out by launching a social media activated Christmas lights installation in Oxford Street. It ties into their love it or hate it theme, Marmite’s installation allows shoppers to see themselves on the Christmas lights by sending in pictures showing their ‘love it or hate it’ expressions through Marmite’s Facebook page.
Christmas of course wouldn’t be Christmas without Coca-Cola and their legendary advertising which has harnessed the brand’s legacy by its unique use of core social and traditional media platforms. The soft drinks giant is getting ready to spread seasonal joy by launching their #holidaysarecoming hashtag during last weekend’s X Factor.
With all the innovative and creative ways companies are engaging with fans over Christmas, brands can take note for the future and implement them into forthcoming plans. It is set to be a very social Christmas
