Twitter and LinkedIn are getting new video ad formats

With the near constant innovation we see from Facebook’s ad offering, it’s easy to forget that other social media platforms release new products from time-to-time. This week there have been two announcements that have got us excited, and they’re both about video.

LinkedIn
First up LinkedIn is FINALLY testing a video ad format that will let advertisers target users on mobiles with native video, just a couple of months after it rolled out native video in user feeds.

The video ad format that LinkedIn is testing isn’t revolutionary – you’ll be able to upload a video via the ads platform or a company business page, and then serve it as sponsored content to a select group of users you choose to target. You’ll see additional data and metrics to video ads on other platforms, including view counts and percentage of video viewed.

We can’t quite believe it’s taken LinkedIn quite this long to get on the video bandwagon, but we’re really glad they finally have.

Twitter
Twitter’s had video ads for a while now, and we’re used to them, but the platform’s decided to jump on the ‘immersive experience’ platform with a new format called Video Website Cards – as with usual video ads, users will see a video in their feed with a clear CTA to click on a link.

If a user on a mobile clicks on the link, the brand’s website will load, but most importantly, the video will continue playing at the top of their screen as they scroll through the website.

The aim? To create a seamless experience for users when clicking from Twitter timeline to webpage.

Want to see what the format looks like? Make sure you’re on your mobile and click this ad:

Latest Posts

Carousels aren’t just for influencers showing off travel pics or smoothie recipes, in the B2B world, they’re one of the most powerful ways to share value, educate your audience, and build real connections, without putting people to sleep with walls of text. But how do you make yours stand out?…
Read More
Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…
Read More
When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More