Understanding Facebook EdgeRank: The key to content success

November 27, 2012

There’s often a lot of buzz around the latest, greatest Facebook creative campaigns. However, little noise is made about brands or companies who get Facebook content right on a day to day basis. Those who are strategic in their content creation of every post; referring back to the principles of Facebook Edgerank, the algorithm that determines the items that populate Facebook user news feeds. With only 16% of company brand page posts actually being seen by fans on average, an understanding of ‘affinity’, ‘weight’ and ‘time decay’ should always remain front of mind when producing posts. This infographic outlines the 3 key principles of EdgeRank that all social media managers should be acquainted with to ensure content success.

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