We’re all searching for authenticity

Anthony Lilly of Magic Lantern has a column in today’s Guardian looking at the explosion in online video. He suggests that the amount of content now online has resulted in us viewers not being able to find the balanced view: the facts. And that with no editorial policy on sites like You Tube the result is a lack of context for our new found voices.

Allen has resolved this issue by proposing that public service broadcasters and newspapers can help with an editorial sensibility.   Whilst I applaud his idea that [tag]mainstream media[/tag] should link out from their protected walls and debate on the voices outside their websites, I do have concerns that ‘we need’ editorial to guide us through the online noise.

After all, people now trust their peers, friends and family more than the press and media. And surely the comments on sites like [tag]You Tube[/tag], along with the votes, tend to guide us. We intrinsically follow the influencers and the [tag]wisdom of crowds[/tag], through [tag]link love[/tag], is reflected in the rankings in Google.

So yes let’s encourage the media to comment outside its enclave and stretch out the debate into the [tag]blogosphere[/tag]. But let’s not suggest that this will deliver anymore than just another side to a story. Another viewpoint. The voice of the people is just as valid, offers just as much context and can inform just as well.  

Latest Posts

Pinterest has announced a major update to the way its advertising system works, helping businesses show more relevant ads to users at the right time. The platform has improved its ad-serving model so it can now combine a user’s previous online activity with what they are currently…
Read More
If you work with motion, animation, or graphic design, or you just love watching how visual ideas are made, 2026’s calendar is looking pretty lively. Below are the events that I’d actually recommend checking out: the festivals, screenings, and niche gatherings where you’ll learn something useful and meet the kinds…
Read More
Senior marketers want to understand how AI search, Reddit, comments and social conversations are changing discovery, trust and commercial impact
Read More