We’re all searching for authenticity

Anthony Lilly of Magic Lantern has a column in today’s Guardian looking at the explosion in online video. He suggests that the amount of content now online has resulted in us viewers not being able to find the balanced view: the facts. And that with no editorial policy on sites like You Tube the result is a lack of context for our new found voices.

Allen has resolved this issue by proposing that public service broadcasters and newspapers can help with an editorial sensibility.   Whilst I applaud his idea that [tag]mainstream media[/tag] should link out from their protected walls and debate on the voices outside their websites, I do have concerns that ‘we need’ editorial to guide us through the online noise.

After all, people now trust their peers, friends and family more than the press and media. And surely the comments on sites like [tag]You Tube[/tag], along with the votes, tend to guide us. We intrinsically follow the influencers and the [tag]wisdom of crowds[/tag], through [tag]link love[/tag], is reflected in the rankings in Google.

So yes let’s encourage the media to comment outside its enclave and stretch out the debate into the [tag]blogosphere[/tag]. But let’s not suggest that this will deliver anymore than just another side to a story. Another viewpoint. The voice of the people is just as valid, offers just as much context and can inform just as well.  

Latest Posts

It’s time for a reality check on what organic B2B social is delivering for you and your followers. Is it worth the time and effort you’re putting in? Chances are, it’s not. But there is a way to counter this… The reality check We recently did a presentation to one…
Read More
Make it weird, make it work Chaos culture is the internet’s new default language for attention. It sort of is an all-encompassing terms for absurd humour, fast cuts, deliberate mess, meme logic, and a kind of playful nonsense that’s very online. It’s significant because it matches how people behave now,…
Read More
A Graphic Designer’s Guide to Creating High-Performing Content on Reddit Reddit is not Instagram, it is not LinkedIn, and it certainly is not a glossy, brand-polished platform. Reddit is community-first, conversation-driven, and unapologetically honest. For graphic designers producing promoted assets or organic content, success on Reddit does not come from…
Read More