What do CEOs think of social media? (infographic)

November 30, 2012

There were some really interesting insights from IBM’s 2012 global CEO study which were released this week…

When CEOs were asked for their predictions for the next 3-5 years they foresee a 61% decrease in traditional media being used as a customer interaction method, whilst collectively predicting a 256% increase in social media for the same benefit.

Tweet us to let us know what you think about these stats and how you see social media shaping customer interaction in the next 5 years…


Latest Posts

When your social is too polished to trust AI is helping marketers move faster. Fair enough. The bigger issue is that it can make weak strategy look polished enough to slip through unchallenged. AI is now embedded in the day job. GWI says 84% of advertisers and marketers in the…
Read More
Browsing through Pinterest, your camera roll, or that chaos of open tabs, you probably ended up saving something (or a bunch of things) “for later.” A colour combo. A logo. A layout that just felt right. In our previous blog, Chill, You’re Still Creative: How To…
Read More
Because the work everyone copies rarely stays effective for long. One of the easiest ways to make social look forgettable is to follow every piece of accepted advice too faithfully. That’s why we have to break the rules, occasionally That sounds slightly weird to admit in an industry built…
Read More