What do CEOs think of social media? (infographic)

There were some really interesting insights from IBM’s 2012 global CEO study which were released this week…

When CEOs were asked for their predictions for the next 3-5 years they foresee a 61% decrease in traditional media being used as a customer interaction method, whilst collectively predicting a 256% increase in social media for the same benefit.

Tweet us to let us know what you think about these stats and how you see social media shaping customer interaction in the next 5 years…


Latest Posts

Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
Read More
TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
Read More
B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More