You can now share any web links on Instagram Direct

June 5, 2017

Instagram is so close from becoming the ultimate marketing machine, there’s just one thing missing…web links. The social media platform has launched multiple updates over the last year and the latest takes a big step in the world of social media marketing.

Instagram’s Direct feature just got way more appealing with support added for external web links, and the ability for users to share photos and videos in their original portrait or landscape format without cropping. The new treatment on photos and videos is much more in keeping with how users capture and consume media on mobile. Instagram is finally listening to its users and creeping closer to the competition!

Enabling users to share web links is a break through, reducing the chances of users leaving and seeking other messaging alternatives. Another bonus to Instagram’s new feature is the support for website preview links, letting us share links with previews available directly in the thread.

With over 300 million monthly active users on Direct alone, Instagram is the one to watch in the race to becoming the biggest messenger in the world. Recently, Instagram has been upgrading its service with lots of new features including selfie filters and cross app notifications.

Stay tuned for the whole host of Instagram updates coming your way.

Latest Posts

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.