Your Instagram Algorithm Questions, Answered

February 4, 2020

In October 2019, Instagram launched a new @Creator account to provide tips and advice for Influencers, citing it as “THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day”.

Since its launch, the account has supplied valuable insights to marketers and influencers. This week, in particular, gave us insight into how its feed algorithm works. And while some answers left us with even more questions, others gave us clarification on its rumoured workings. Here’s some of what we know:

Instagram won’t be going back to a chronological feed any time soon. Why? Instagram cites that by switching to a ranked feed, the average post is now seen by 50% more followers than it did with the chronological model.
Instagram feed ranking doesn’t favour one asset type over the other. The feed will continue to be customised to its user. If they consistently watch videos, that will be reflected in their feed.
The Instagram algorithm is constantly changing. Because Instagram is powered by machine learning, it’s constantly adapting based on new data
Account type won’t affect ranking. Instagram does not favour businesses or verified accounts in feed. It all comes down to the content the user interacts with.

For more social media insights or if you need any more questions answered, drop us a line.

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…