In October 2019, Instagram launched a new @Creator account to provide tips and advice for Influencers, citing it as “THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day”.

Since its launch, the account has supplied valuable insights to marketers and influencers. This week, in particular, gave us insight into how its feed algorithm works. And while some answers left us with even more questions, others gave us clarification on its rumoured workings. Here’s some of what we know:

• Instagram won’t be going back to a chronological feed any time soon. Why? Instagram cites that by switching to a ranked feed, the average post is now seen by 50% more followers than it did with the chronological model.
• Instagram feed ranking doesn’t favour one asset type over the other. The feed will continue to be customised to its user. If they consistently watch videos, that will be reflected in their feed.
• The Instagram algorithm is constantly changing. Because Instagram is powered by machine learning, it’s constantly adapting based on new data
• Account type won’t affect ranking. Instagram does not favour businesses or verified accounts in feed. It all comes down to the content the user interacts with.

For more social media insights or if you need any more questions answered, drop us a line.