Last updated  – 08/05/2018

We use cookies. Not the delicious kind, but the ones that deliver website functionality, social media features and traffic analytics. By continuing to use the immediate future website, you’re consenting to our cookies. Oh, and if you want you can check out our privacy notice too.

What are these Cookies then?

Cookies are teenie-weeny ‘ickle’ text files sent by our web server to your web browser and are stored by your web browser. They store information, so our website recognises you when you come back. This enables us to identify and track your web browser to deliver a secure and better service – like filling in your forms or remembering your preferences.

They might be small things, but they can store a range of information. Some include personally identifiable bits like name or email. But it can only do so if you’ve shared your data with us in a form. Other than that, we can’t see your computer, or any other files or what you’re wearing! We are just not that creepy.

What types of cookies do we use?

Ooh we’ve a couple of different flavours.

We have session cookies and persistent cookies. Session cookies have nothing to do with drinking. They are cookies that last for as long as your browser is open. They are deleted the minute you shut down your browser. The persistent ones, do what they say on tin. They last even when you close your browser. They are stored in your computer until deleted or until their individual expiry date.

What on earth do we use them for?

The law says we can store cookies on your device if they are ‘strictly necessary’ for the operation of this site. For all other types of cookies, we need your permission, and these cookies crumble in two ways:

Performance and Analytics

These little cookies collect information about how you use our website.  They’re the cuties that tell us which pages you visit, what blogs you liked (big IF team competition on this one!), and if anything goes wrong. They help us improve the site function and performance.

But they don’t collect any identifiable information unless you give it to us in a form. It’s kept anonymous except for a couple of inferred data points such as location or referrals.

Third-party plug-in cookies

These are cookies that are set by another domain – mainly ad tracking and social media cookies (sometimes referred to as pixels). This little ‘guest’ cookie tell us when a share button is used, or when you visit us from a social or Google advert.

At the end of this policy we’ve listed all the cookies we have – it is not many! We don’t share data from our cookies and we can’t access any personal information from third party cookies.

Bleurg! Don’t want any cookies?

If you don’t want cookies then you can turn them off pretty quickly at a browser level. You can do this for all sites you browse or just us lovely peeps at immediate future.  There is a great guide to turning off cookies, covering most browsers, here.

You can turn off individual cookies from ad networks at http://youronlinechoices.eu/  or www.aboutads.info

Questions, questions, questions

If you have any questions about this Cookie Policy or our treatment of Cookies, drop us a note at Privacy@immediatefuture.co.uk

Additional information

So how do our cookies crumble? Here’s more information about the individual cookies we use and the purposes for which we use them in the table below:

Necessary for operations

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name Provider Purpose Type Expiry
devicePixelRatio WordPress This cookie records your device’s pixel ratio. If your screen resolution is a retina or Hi DPI screen, then the website may choose to serve you higher resolution graphics HTTP 6 Days
CookieInfo Cookieinfo Stores the user’s cookie consent state for the current domain HTTP 3 months
Testing WordPress Created if and when you log into WordPress either as an administrator or contributor to the website. HTTP Session

 

Performance and analytics

These cookies help us understand how visitors interact with websites by collecting and reporting information anonymously.

Name Provider Purpose Type Expiry
_GA Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the site – 3rd party https://www.google.com/policies/technologies/cookies/ HTTP 2 years
_GAT Google Analytics Used by Google Analytics to throttle request rate – 3rd party https://www.google.com/policies/technologies/cookies/ HTTP Session
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the site — 3rd party https://www.google.com/policies/technologies/cookies/ HTTP Session
Third-party and marketing

Social media and AdWords cookies are used for tracking and to tell us about social media usage on and to the site.

Name Provider Purpose Type Expiry
bcookie LinkedIn Used by the social networking service LinkedIn, for tracking the use of embedded services. 3rd party https://www.linkedin.com/legal/privacy-policy HTTP 1 year
BizoID LinkedIn Used by the social networking service LinkedIn, for tracking the use of embedded services. 3rd party https://www.linkedin.com/legal/privacy-policy HTTP 6 months
Bscookie LinkedIn Used by the social networking service LinkedIn, for tracking the use of embedded services. 3rd party https://www.linkedin.com/legal/privacy-policy HTTP 1 year
lidc LinkedIn Used by the social networking service LinkedIn, used for routing. 3rd party https://www.linkedin.com/legal/privacy-policy HTTP Session
UserMatchHistory LinkedIn Used by the social networking service LinkedIn, for tracking the use of embedded services. 3rd party https://www.linkedin.com/legal/privacy-policy HTTP 6 months
Lang LinkedIn Used by the social networking service LinkedIn to remember the users selected language version of the website. 3rd party https://www.linkedin.com/legal/privacy-policy HTTP Session
fr Facebook Used by Facebook to deliver a series of products such as real time bidding from third party advertisers. 3rd party https://www.facebook.com/help/cookies/ HTTP 3 months
tr Facebook Used by Facebook to track and capture conversions. 3rd party https://www.facebook.com/help/cookies/ Pixel Session
personalization_id Twitter This cookie is set due to Twitter integration and sharing capabilities for the social media. 3rd party https://twitter.com/privacy HTTP 2 years
i/adscr Twitter Used by Twitter for conversion tracking. 3rd party https://twitter.com/privacy Pixel Session
r/collect Google / Doubleclick Analyses audience to improve Site design and content – conversion tracking and retargeting. 3rd party http://www.google.com/policies/privacy/ Pixel Session
Visitor_info1_live YouTube Tries to estimate the users’ bandwidth on pages with integrated YouTube Videos. 3rd party https://www.google.com/policies/technologies/cookies/ HTTP 179 days
YSC YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. 3rd party https://www.google.com/policies/technologies/cookies/ HTTP Session