A smart social team

Social is leaky. It gets tangled across the channels from your website through to your TV advertising. It changes audience behaviours and employee communications. And as experts that means the team at immediate future are experts across disciplines, as well as social. Skills range from multichannel and digital to journalism and analytics.

Let’s introduce you to some of the key IF people whose dedication and sheer determination keep our clients happy…



With a constant eye on what's on the social and digital horizon, Katy is fascinated with how social integrates into business and across the channels.

Combining nearly three decades of marketing, digital and communications experience, she  delights in sharing - paying it forward with advice, best practice and a passion for problem solving.

She's a consummate speaker; co-authors books on social; and loves to train the next generation of social marketers. Go on, give Katy a shout on social!


Managing director

A strategist, a planner, a speaker, a leader, a problem solver…

…Colin has a diversity of experience and talent that clients adore. He’s got oodles of digital experience. But the one thing Colin cares deeply about is delivering results. And he does that in spadefuls. Of course, his secret to success is also his team.  A charismatic leader, Colin brings IF together. He embodies our values, mentors staff and sets the agenda for delivering excellence. You just have to meet this guy!


Associate director

Fabian is one of those unique people that really listen to what you’re saying. He hears your challenges and understands your goals. And then he works his magic and delivers smart strategies, great execution and bloomin’ amazing results. He thinks deeply about social media marketing: translating the complexity of social into astute campaigns.

Aside from the ‘Fabian magic’, it’s his charisma that his teams fall in love with. He inspires the guys at IF to be better, to be curious about social and to build great relationships with clients.


Digital designer

Where to start. Cat is a dreamer, a thinker, an artist, and originator - frankly, she’s a force of creative talent. The way she’s wired, means she pays attention to art and design beyond digital. With a sixth sense for what’s trending and what’s hot, she pushes the boundaries of creativity in social. She gets it. She gets the need for thumb-stopping content in a noisy world of chatter.

You’ll love Cat. She’s weird, but it’s our kind of weird and we love her.


Marketing Assistant

Without a doubt Laura is the most organised person on the planet. She manages our marketing brilliantly. Making sure that we do what is needed to keep sharing our expertise with the clients, colleagues, peers and brands. Basically, she makes us famous!

Say hello when you pop by, she is likely to also be one of the first people you meet.