A smart social team

Social is leaky. It gets tangled across the channels from your website through to your TV advertising. It changes audience behaviours and employee communications. And as experts that means the team at immediate future are experts across disciplines, as well as social. Skills range from multichannel and digital to journalism and analytics.

Let’s introduce you to some of the key IF people whose dedication and sheer determination keep our clients happy…

Katy

CEO

With a constant eye on what's on the social and digital horizon, Katy is fascinated with how social integrates into business and across the channels.

Combining nearly three decades of marketing, digital and communications experience, she  delights in sharing - paying it forward with advice, best practice and a passion for problem solving.

She's a consummate speaker; co-authors books on social; and loves to train the next generation of social marketers. Go on, give Katy a shout on social!

Colin

Managing director

A strategist, a planner, a speaker, a leader, a problem solver…

…Colin has a diversity of experience and talent that clients adore. He’s got oodles of digital experience. But the one thing Colin cares deeply about is delivering results. And he does that in spadefuls. Of course, his secret to success is also his team.  A charismatic leader, Colin brings IF together. He embodies our values, mentors staff and sets the agenda for delivering excellence. You just have to meet this guy!

Fabian

Associate director

Fabian is one of those unique people that really listen to what you’re saying. He hears your challenges and understands your goals. And then he works his magic and delivers smart strategies, great execution and bloomin’ amazing results. He thinks deeply about social media marketing: translating the complexity of social into astute campaigns.

Aside from the ‘Fabian magic’, it’s his charisma that his teams fall in love with. He inspires the guys at IF to be better, to be curious about social and to build great relationships with clients.

Theresa

Account director

Social savvy, Theresa is a consummate account director. She is driven by an unrivalled passion for social media. Always one step ahead of the trends, she’s knows how to marry the latest innovation to client requirements.

Better still, she shares her knowledge with the team; guiding them and coaching to get the best. Incredible attention to detail, knowledge and a collaborator - you want this woman on your team!

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Leanne

Account manager

With an eye for detail, Leanne doesn’t miss a thing. Sharp and rigorous, she skilfully navigates social to deliver marketing expertise that knocks your socks off. She’s patient too. Taking time to answer questions and explain the plan. You can rely on her to know the answer or if not, go and find out if she doesn’t.

Better still, Leanne has a passion for learning. She is interested in everything, not just social. In conversation, she’ll lean in, pay attention and ask lots of questions (in a beautifully lilting South African accent).

Cat

Digital designer

Where to start. Cat is a dreamer, a thinker, an artist, and originator - frankly, she’s a force of creative talent. The way she’s wired, means she pays attention to art and design beyond digital. With a sixth sense for what’s trending and what’s hot, she pushes the boundaries of creativity in social. She gets it. She gets the need for thumb-stopping content in a noisy world of chatter.

You’ll love Cat. She’s weird, but it’s our kind of weird and we love her.

Lindsey

Account Manager

Lindsey is our adventurer! She spent a year working in China before returning to join IF. But it isn’t just the travelling that gives Lindsey her unique perspective, she’s also known for her adventurous nature when it comes to creativity.

Her clients are always top of mind, in and out of work - and it means she is often the first to spot a trend or pick up on the latest thinking. She makes great ideas even better: driving them with energy and a knack for persuading others!

Laura

Marketing Assistant

Without a doubt Laura is the most organised person on the planet. She manages our marketing brilliantly. Making sure that we do what is needed to keep sharing our expertise with the clients, colleagues, peers and brands. Basically, she makes us famous!

Say hello when you pop by, she is likely to also be one of the first people you meet.