Already we have discovered that consumers are most likely to share on social media if the experience was unusual (71%), entertaining (69%) and relevant (65%). However, knowing which specific social platforms they are using tells you where you need to focus your attention. It can…

With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so…