Getting serious about content marketing – LinkedIn’s most influential brands

June 25, 2014

Content, content, content. I am not quite sure how many times I use the word “content” in a day but if I did, and I got a £1 for every time, then I would be buying myself Google Glass (even if they are £1000, seriously!).

So back to content. Yesterday myself and our CEO Katy Howell ran a webinar on Smart Social Content for Lead Generation (click the link to watch the re-run) and in doing some research prior to the session I came across this lovely little infographic from the LinkedIn Marketing Solutions team looking at the top 10 most influential global brands on LinkedIn:

This list was compiled using LinkedIn’s new content marketing score which measures engagement with sponsored updates, company page updates, groups, employee updates and influencer posts. You can find out more about these resources in my recent blog – Content marketing score and LinkedIn resource you can’t ignore

You may also find the recent Content Consumption Report a useful read!

Latest Posts

As 2026 rolls in, design feels smarter, warmer, and far more personal. We’re waving goodbye to the overly polished perfection of past years and stepping into an era that blends aesthetics with intelligence. The upcoming trends reflect a world that’s as intuitive as it is beautiful, with a little dash…
Read More
It’s been a while since AI really took off on social networks. On LinkedIn, it’s been a mixed bag – and we don’t see AI as all bad, but we do see the limitations. If you’re doing paid or doing one-click content/responses…we advise you to read on. Firstly, some stats…
Read More
Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…
Read More