Getting serious about content marketing – LinkedIn’s most influential brands

June 25, 2014

Content, content, content. I am not quite sure how many times I use the word “content” in a day but if I did, and I got a £1 for every time, then I would be buying myself Google Glass (even if they are £1000, seriously!).

So back to content. Yesterday myself and our CEO Katy Howell ran a webinar on Smart Social Content for Lead Generation (click the link to watch the re-run) and in doing some research prior to the session I came across this lovely little infographic from the LinkedIn Marketing Solutions team looking at the top 10 most influential global brands on LinkedIn:

The 10 Most Influential Global Brands on LinkedIn [INFOGRAPHIC] from LinkedIn Marketing Solutions

This list was compiled using LinkedIn’s new content marketing score which measures engagement with sponsored updates, company page updates, groups, employee updates and influencer posts. You can find out more about these resources in my recent blog – Content marketing score and LinkedIn resource you can’t ignore

You may also find the recent Content Consumption Report a useful read!

Latest Posts

TikTok has released its annual trend prediction report for marketers, designed to help brands understand where the platform – and its users – are heading next. If you’re trying to grow your presence or plan smarter content for the year ahead, it’s well worth…

2016 is when social stopped being “posts in a feed” and became a ranked system that decides what gets seen, shared, trusted. In 2026 that same logic sits everywhere, in-platform search, Google snippets, and AI overviews that summarise your brand before anyone clicks. Ofcom says around 30% of UK keyword searches now show AI overviews, and 53% of adults often see AI summaries. The uncomfortable truth is that buyers get a machine-written version of you, then sanity-check it with humans in DMs and group chats. Brands win when their claims are clear, proof is easy to find, and real people show up consistently.

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…