Getting serious about content marketing – LinkedIn’s most influential brands

June 25, 2014

Content, content, content. I am not quite sure how many times I use the word “content” in a day but if I did, and I got a £1 for every time, then I would be buying myself Google Glass (even if they are £1000, seriously!).

So back to content. Yesterday myself and our CEO Katy Howell ran a webinar on Smart Social Content for Lead Generation (click the link to watch the re-run) and in doing some research prior to the session I came across this lovely little infographic from the LinkedIn Marketing Solutions team looking at the top 10 most influential global brands on LinkedIn:

This list was compiled using LinkedIn’s new content marketing score which measures engagement with sponsored updates, company page updates, groups, employee updates and influencer posts. You can find out more about these resources in my recent blog – Content marketing score and LinkedIn resource you can’t ignore

You may also find the recent Content Consumption Report a useful read!

Latest Posts

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…
Read More
Oh, it’s so easy to talk Thought Leadership  It’s not so easy to make it happen  Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…
Read More
Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up to ten…
Read More