Harness the power of online communities – IF at the IDM

June 28, 2011

The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media.
The social media training course demonstrates how to:

identify where social media can add value for your organisation
map out your social eco-system
understand how to identify and engage online influencers
set measurement frameworks
understand how online communities work
set out policies and procedures to manage risk
monitor online conversations about your organization

Adam looks very cheerful in the video clip! And so he should, the feedback from delegates so far has been fantastic.

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