Harness the power of online communities – IF at the IDM

June 28, 2011

The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media.
The social media training course demonstrates how to:

identify where social media can add value for your organisation
map out your social eco-system
understand how to identify and engage online influencers
set measurement frameworks
understand how online communities work
set out policies and procedures to manage risk
monitor online conversations about your organization

Adam looks very cheerful in the video clip! And so he should, the feedback from delegates so far has been fantastic.

Latest Posts

There’s this idea floating around that being creative means constantly coming up with something new, something different, something you’ve never touched before. Like if you circle back to the same idea too often, you’re somehow doing it wrong. But honestly, most good work doesn’t come from chasing novelty. It comes…

Social content now has a longer commercial life You’re being asked to prove social is driving growth, and half your content disappears before it’s even had a chance to matter. Post it, watch it, report it, move on. That used to be the rhythm of social, and to be fair,…

Marketing gets more useful the moment you start asking questions. That is the point, and it’s the thread running through the webinar with the amazing Luan Wise, B2B marketing consultant, trainer and author (of 8 books!) Luan has spent years helping teams cut through panic and get back to stronger…