How’s the long-form video newbie doing?

July 3, 2018

IGTV is Instagram’s new dedicated solution for long-form vertical video solution. Don’t worry, it isn’t here to replace Stories! And it isn’t stepping on YouTube’s toes – not yet anyway…

In this week’s Serious Social, we’re having a natter about which platforms are doing it right when it comes to long-form video content. YouTube, Vimeo and IGTV are all contenders, but clearly YouTube boasts a great monetisation proposition and excellent content discovery opportunities. How does IGTV stack up? What does it do well and what’s it lacking? Tune in for a few minutes and learn all about it.

Latest Posts

Design trends this month are all about balance. On one hand, we’re seeing a push towards cleaner, more stripped-back layouts. On the other hand, designers are leaning into texture, personality, and details that make things feel a bit more human. A Move Towards Imperfection One of the biggest shifts is…
Read More
Why the content people keep is often doing more for the business than the content they simply glance at. One of the more useful things happening on social right now is that people are getting choosier. That is not bad news for marketers. It is probably the best thing that…
Read More
TikTok has just made things a whole lot easier for businesses by expanding its partnership with HubSpot and it’s a big step forward if you’re looking to get more from your marketing without adding more complexity. What does this mean for your TikTok? In…
Read More