Our opinion; JD Wetherspoons’ social withdrawal

JD Wetherspoons has announced its exit from social media. You’re bound to have plenty of questions. Why come off social media? Will it hurt the brand? How about the long-term? Should other brands follow suit? We’re giving you the answers in this Serious Social.

As a single-brand operator, the JD Wetherspoons offering is understood by their audience at the moment. But, Spoons still need to communicate with current and potential customers!

And, what about the long-term commercial impact? Especially as their core audience of young people are highly active on social media. What will this departure from social do for customer service?

Listen to our Serious Social video to find out what’s going on. And throw your questions our way!

 

Latest Posts

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.
Read More
A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.
Read More
Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.
Read More