Snapchat Speeds up, slows down, then goes backwards!

Ever want to send a video to someone but your subject just refuses to slow down or move in the right direction in time? Yeah? Me too.
Well fear not, Snapchat has got your back. Yesterday Snapchat added slow motion, fast-forward, and rewind effects to your video filters with just the swipe of a finger.

Instead of just overlaying content in your snaps like the previous updates, these filters actually manipulate the content.

Slow-Motion – reduces the speed of your video so much you can actually see England drop out of the Rugby World Cup.

Fast-Forward – makes your video play faster. BENNY. HILL. EVERYTHING!

Rewind – it’s like forward but the exact opposite of that.

Of course these are just the latest in a long(ish) line of Snapchat updates including adding text, drawing over snaps, changing light filters and Emojis that can be dropped into pics and re-sized, easy-peasy.

Snapchat-Video-FiltersHM

But let’s not forget the huge addition of Snapchat Lenses following their acquisition of the kickstarter Looksery, empowering snap videos with live animated effects such as vomit rainbows, fish masks and robot faces (Thanks guys)

snapchat-lenses

If it feels like a lot has been added in recent weeks that may be because Snapchat have some stiff competition in Instagram, Tappy etc, and the Additional 3D Touch capability for the iPhone 6S and 6S+ will add even more features to both.

You can “strong tap” on your Snapchat home screen icon to quickly reach options for sending a snap or adding a new friend. The features come in an update for iOS and Android that should be out in the UK by time of publishing.

Latest Posts

Why CMOs need to stop treating paid social like a media buy, and start treating it as a commercial system B2B paid social is still being bought like a campaign, but judged like a revenue system. That mismatch is where the frustration starts. The campaign performs on paper, but the…
Read More
Social commerce is growing fast. For DTC brands, the interesting question is what behaviours it encourages along the way. DTC brands have spent years trying to make social work harder commercially. And now, in some categories, it really does. TikTok Shop, creator codes, affiliate content, livestreams, product demos and in-app…
Read More
TikTok has announced that TikTok Shop will officially launch in Austria, Belgium, the Netherlands and Poland on 15 June, allowing users in those countries to buy and sell products directly within the app. This latest expansion is another major step it’s ambitious plans to become a serious…
Read More